Sherbrooke

Located 140 kilometres east of Montréal and 50 kilometres north of the U.S. border, Sherbrooke is nestled at the junction of the Magog and Saint-François rivers. As the main economic, cultural and institutional centre for the administrative region referred to as « Estrie » (or Eastern Townships), it is strategically located at the heart of a catchment area of over 300,000 inhabitants and at the cross-road of several highways. 

Over 40% of Sherbrooke’s population is bilingual and it has the highest rate of university students in Québec. 

The combination of those assets makes Sherbrooke an ideal city to conduct business whatever your sector of activity. Whether you’re hosting a convention, a trade show or a sporting event, the Queen city of the Eastern Townships’ will be able to provide for all your needs. 

With its 60 000 ft2 exhibition center, the 22 meeting rooms of its convention center or its high-end lifestyle hotel, Sherbrooke will propose its business clientele a diversified and original offer that will bring you satisfaction at all times. But everyone will tell you what makes Sherbrooke unique is the warmth and professionalism of our support team in organising and promoting your congress and events. To make business in a natural surrounding right in the heart of the city, come to Sherbrooke.