Sherbrooke

Sherbrooke, a Distinctive, Innovative and Experiential Business Destination

Sherbrooke positions itself as a premier business destination for conferences, conventions and meetings. Located in the heart of the Eastern Townships, the city enjoys a strategic location near major urban centres, while offering an inspiring setting where professional efficiency, innovation and quality of life naturally converge.

What sets Sherbrooke apart is its ability to offer far more than meeting venues. The destination provides an environment that fosters collaboration, knowledge sharing and meaningful exchanges, within a welcoming, vibrant and human-scale city.

Structured Support for Event Organizers

Event organizers benefit from professional, complimentary support at every stage of the planning process. Our team offers turnkey assistance to facilitate the hosting of conferences in Sherbrooke, including bid support, site inspections, coordination with local suppliers, promotional tools and delegate welcome services.

For eligible events, financial assistance ranging from $2,000 to $8,000 is also available through the Conference Assistance Fund (FACE).

High-Performance, Versatile Infrastructure

Sherbrooke offers infrastructure suited to events of all sizes and formats. The fully renovated Delta Sherbrooke by Marriott features 178 guest rooms, an integrated conference centre and more than 20 modern meeting rooms. The Sherbrooke Exhibition Centre is designed to host large-scale events, while partner hotels such as OTL Gouverneur Sherbrooke and the Grand Times Hotel complete the offering with contemporary, functional meeting spaces.

A Recognized Innovation Ecosystem

Sherbrooke stands out for its strong and well-established innovation ecosystem. Home to the Université de Sherbrooke, world-class research centres and a dynamic innovation district, the city is particularly well suited for conferences with scientific, technological, quantum or agri-food content. This ecosystem provides valuable opportunities to enhance event programming through technical tours, field workshops and collaborations with research and industry leaders.

An Inspiring Experiential Approach

Sherbrooke fully embraces an experiential approach to business tourism, in line with the positioning of the Eastern Townships. Events can be enhanced with complementary experiences such as culinary discoveries, cultural activities, urban exploration, company visits within innovation hubs, or nature-based experiences located just minutes from meeting venues. This approach increases participant engagement and transforms professional gatherings into memorable experiences.

Choosing Sherbrooke means selecting a business destination that combines performance, innovation and human experience. To plan your next conference or meeting, discover the full potential of the destination through Visitez Sherbrooke – Planner Support.