Business event planners are increasingly turning to artificial intelligence when researching venues and destinations. Here are five ways to optimize your online presence and increase your chances of appearing in AI-generated results.

1. Describe your spaces in detail
Clearly indicate the size, capacity and possible room configurations of your meeting and event spaces. Include details planners often look for, such as room layouts, natural light, ceiling height, terraces, private restrooms and trusted partners who can support event planning and delivery.

2. Be specific about your location
Highlight road access and proximity to train stations, airports and major highways. If a planner searches for a “meeting room near Highway 40,” your venue should be easy to find.

3. Optimize your photos and videos
Name your files using relevant regional keywords—for example, meeting-room-downtown-quebec-city.jpg—and add descriptive alt text to every image. This helps search engines and AI tools better understand your visual content.

4. Provide complete technical information
Don’t leave important details until the proposal stage. Specify your Wi-Fi speed, equipment available for hybrid events, EV charging stations and whether parking is complimentary. The more complete your listing is, the more likely your venue is to be recommended.

5. Strengthen your online presence
To build credibility, showcase your offering where decision-makers are searching and on trusted websites that reinforce your venue’s reputation. Add your offering to Congres.com and become part of the business tourism ecosystem to strengthen your online visibility and generate qualified leads.